People from the middle class are fond of knowing about the life and life style of the people from the high society. We want to know where they dine, what they eat, where they go to school, where they spend their holidays. We want to know their idiosyncrasies, their heartaches, their naughtiness, their failures, their latest partner. We want to know how they think, what they think of us, what they think of a product. They are aware that we’re interested in them that’s why reality shows like that of Paris Hilton’s were produced for our entertainment. We want to know how Paris act if she’s outside of her comfortable mansion. Locally, we are fascinated with “it” girls like Solenn Heusaff (her family is said to be well-off) and KC Concepcion but except for Kris Aquino, Mikee and China Cojuangco, we have yet to see the children of the more affluent families like the Zobel de Ayalas join showbiz.
The manufacturers of fake Louis Vuitton know that the middle-class want that projection of wealth and style. The middle-class is their target market and their business is doing good. Even fake Melissa jelly shoes can be bought online. But super rich people prefer Blahnik or Jimmy Choo; they do not go to SM to shop and Bench or Penshoppe is not their norm for what’s fashionable. They do not have to take public transportation and one or two personal assistants are a common sight. Oh, and they must be laughing at the social climbers, too! They know a wannabe because they know what a class act is from not.